why is community radio so important to us
“Community radio emphasises direct communication with the audience and puts community issues first”
Provides validation
through hearing someone who shares your experiences and comes from your community sharing their story on air. Community radio helps strengthen ties and build awareness of common values, challenges and solutions within the community.
Informs listeners
about what is happening in their specific community, not the entire country.
Speaks to people
in their own language content is much more relatable and consumable for a community when presented in the language of the area.
Helps build community
as listeners are empowered to express their point of view on what matters to them, turning to radio presenters as their source of trusted information, ultimately giving a voice to the voiceless communities.
Creates Jobs
as anyone can get involved in stations’ activities. Local people can become board members, managers, technicians, admin support or journalists. Providing the community that work there with training and new skills to utilise in the future.
Promotes economic growth
via entrepreneurs and traders advertising their business. More money flows into the local economy as a result of increased business for these brands. The creation of more jobs also contributes towards the growth of the local economy, businesses expand and the standard of living is ultimately raised.
Preserves local culture
and traditions through the retelling of stories. This is a way of passing down traditional information to younger generations and ensuring that the local culture and traditions of the community are continually talked about and preserved.
